Fast Food Nation

Schloser opens the door with the ironic delivery of a Domino's pizza to the top secret military base, Cheyenne mountain in Colorado. He discribes various high tech capabilities of the base and it's extensive defensive system, speculating that if the worst were entumbed in the mountain anthropologists of the future would discover random fast food wrappers scattered amongst military hardware. Both suggests Schloser would give important clue's about the nature of American society. America is becoming an obese country and needs to act upon the fast food chains, the book continues with an account of the evolution of fast food and now it coincided with the advent of the automobile. He explains the transformation from countless independent restaurants into a few uniform franchises. This shift led to a production line kitchen prototype, standardization self service and fundamental change in marketing demographics from teenager to family oriented. Regarding the topic of child targeted marketing.